September Private Duty Lunch Chat: Online Brand Management for Home Care Agencies

September Private Duty Lunch Chat: Online Brand Management for Home Care Agencies

The Home Care Association of Florida (HCAF) is hosting an important upcoming webinar for the private duty home care sector: “Shaping Trust: Online Brand Management for Home Care Agencies.” This session is scheduled for Wednesday, September 10, 2025, from 12:00 PM to 1:00 PM (EDT) and is part of HCAF’s monthly Private Duty Lunch Chat series.

Why Online Brand Management Matters in Home Care

For home care providers, building trust is everything. Before families ever pick up the phone, they often form opinions about an agency based on its online presence. A polished digital footprint not only attracts new clients but also strengthens credibility and long-term community relationships.

This webinar will provide home care agencies with strategies to:

• Develop a consistent and trustworthy online presence
• Improve visibility with localized search optimization
• Manage and respond effectively to client reviews on platforms like Google and Yelp
• Leverage social media to connect with caregivers and families
• Avoid common digital mistakes that can harm reputation

By mastering these areas, agencies can strengthen their reputation and stand out in a competitive market.

Meet the Speaker: Denis Sinelnikov

The featured presenter is Denis Sinelnikov, Founder and CEO of Media Components, a digital marketing agency established in 2006. With nearly two decades of experience helping businesses grow their online presence, Denis brings deep expertise in digital brand strategy, web design, and online profitability.

He is also a member of the Forbes Agency Council and the founder of Curtis Digital, a premier home care marketing agency. His career includes leadership roles at World Travel Holdings and Neomind Studio LLC, along with a background in design and development at CONDOMI.com. Denis holds a degree in Information Science & Technology from Penn State University and has spoken at numerous industry events.

Who Should Attend?

This program is designed for home care agency owners, managers, and marketing teams who want to:

• Take control of their digital reputation
• Learn actionable tools to strengthen client trust
• Drive growth through a professional online brand presence

HCAF Private Care Members can attend for free, while other HCAF members, prospective members, and industry professionals can register at a discounted rate.

Event Details

• Date & Time: Wednesday, September 10, 2025 | 12:00 PM – 1:00 PM EDT
• Location: Online via Zoom
• Pricing:
  • HCAF Private Care Members: Free
  • HCAF Members: $15
  • Prospective Members: $25

Final Thoughts

In today’s digital-first world, your online reputation is as important as the care you provide. This HCAF Lunch Chat offers a practical roadmap for building trust, reaching new families, and maintaining a strong brand identity in the home care industry.

👉 To learn more or register, visit the Home Care Association of Florida website.

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