Category: Social Media Marketing

The Rise of Micro-Influencers and Community-Driven Marketing

Social media has absolutely changed the face of how we engage with entertainment and brands. Ten years ago, I might have asked a friend or a co-worker if they caught the

Does Social Media Marketing Work for Small Businesses?

We know that social media can boost the profile of large businesses. From reputation management to advertising, social media provides an excellent way for brands to reach a large number of