Category: Healthcare Marketing

Integrating Analytics to Measure the Success of Home Health Care Marketing Efforts

You wouldn’t provide a service for your clients without having a way to know how or whether it would improve their standard of living. By the same token, you need a

FORBES Feature: AI-Powered Personalized Marketing: A Guide For Home Care Agencies

In the film Minority Report, Tom Cruise’s character John Anderton, having received a new pair of eyes, enters a Gap store and is greeted immediately (with the name of the eyes’

FORBES Feature: How To Maintain A Positive Online Image For Your Healthcare Brand

In healthcare, your reputation is vital, especially as the industry continues to evolve. In the digital world, where news and rumors travel at the speed of data, reputation building and management

FORBES Feature: Scaling Your Home Care Agency With AI-Powered Marketing Tools

As the healthcare industry continues to evolve, it’s important for home care agencies to adapt to and use emerging technologies. Artificial intelligence has made a splash over the past couple of

The Evolution of Healthcare Marketing: Trends and Strategies for Success

This year has seen exciting innovations in healthcare marketing, with agencies seeing new tools and updated strategies. We recently launched our new CRM system, Pipeline AMP, designed to take advantage of

The Rise of Micro-Influencers and Community-Driven Marketing

Social media has absolutely changed the face of how we engage with entertainment and brands. Ten years ago, I might have asked a friend or a co-worker if they caught the