Marketing is an essential part of any modern healthcare practice’s business strategy. However, traditional marketing channels that use paper collateral and TV advertisements have become less effective as people spend more of their time on digital platforms. The internet has changed the way businesses approach their marketing strategies, and it’s no different for the healthcare industry! In fact, many patients and potential patients now use the internet as their foremost source of information when looking for a practice they can trust. With this in mind, we wanted to highlight the 5 main reasons why it is essential to work with a digital marketing agency for your practice.
Implementing a digital marketing strategy requires a marketing team—which includes overheads such as hiring and training new staff and paying for marketing resources. Even then, there’s no guarantee of success. Online marketing strategies can take months to come to fruition, so having an in-house team can be a risk. Is this a risk you really want to take? Is this a risk you can really afford to take? Probably not!
By partnering with a digital marketing agency, you’ll have access to specialists from day one, so you can hit the ground running. Expertise is at a premium when it comes to marketing—especially in the healthcare industry. Your partner agency will have years of experience beyond what any in-house marketing team can provide, giving you a clear advantage over your competitors. Using tried and tested marketing techniques, they can fine-tune your digital marketing strategy and react quickly to changes in the market.
Running any type of healthcare practice, whether it be a home care agency, dental practice, or medical center, is a full-time occupation. Do you really have the time to also be a full-time marketing manager? Partnering with a digital marketing agency relieves you of this extra duty. You can concentrate on running your business and caring for patients while letting your digital marketing agency handle your marketing strategy.
Marketing is all about results. When you start working with any digital marketing agency, you will always agree on a set of KPIs that measure the success of their strategy over a period of time. Whether it’s an increase in new patients, higher patient retention, or an increase in patients opting for premium care, you’ll know from day one exactly what you should expect from your partnership. Using this method, you can track the success of your chosen digital marketing agency and make an informed decision on whether the partnership is right for you and your business.
The great thing about working with digital marketing agencies is that you can choose the one that best suits your business’s needs. There are agencies many out there to choose from, and they’re all competing for your custom. If you don’t feel like there’s a great connection, they don’t hit their KPIs, or you feel like they’re taking you for a ride, you can just walk away. You wouldn’t have this kind of competitive dynamic if you were to hire an in-house marketing team. This is a major reason why a digital marketing agency should be the first choice for your healthcare practice.
Here at Curis Digital, we are experts in digital marketing for healthcare practitioners. Our holistic approach to driving increased engagement for healthcare practices includes brand and strategy, website design, digital marketing, SEO, social media marketing, reputation management, graphic design, videography, and SEM/pay-per-click campaigns. This wide range of marketing expertise encompasses everything you could possibly need from a successful digital marketing agency. But we offer more than just marketing expertise. Our dedicated and friendly staff are with you every step of the way to ensure your digital marketing strategy is a success without the stress. This is what really sets us apart from the rest.
To set up a face to face meeting and discuss an estimate for your project, contact us on (215)396-3307 or fill in the contact form on our website.