SEO Unleashed: Strategies to Boost Your Website’s Visibility
The greatest content in the world will do nothing for your website if people can’t find it. While content is king, you have to have a strong search engine optimization (SEO) plan to ensure that people find your website and what you have to offer. Let’s look at strategies that will boost your SEO and raise your rankings.
A Word of Caution
While we’re going to talk about some of the more technical aspects of SEO, nothing here is a replacement for content. If your website lacks the kind of content that will keep people on your site and engaging, no amount of keywords, backlinks, fast load times, or indexing will help your website. Misusing these techniques with poor or misleading content will work for a short while, but you will find yourself blacklisted and blocked from searches if you don’t deliver what you promise. While search algorithms are not perfect and are not without need for critique, the platforms need those algorithms to be dependable; otherwise, users will turn to new search engines and platforms.
The Strategies to Boost On-Site SEO
Once you have your content ready, it’s time to look at how to optimize that content to help people find it. In this article, we’ll focus on on-site SEO. We’ll delve into off-site SEO techniques at a later time. Some techniques to use include,
Keyword Research
Identify the search phrases that people are using to find websites and content like yours. Google AdWords provides a keyword search tool that will help you identify keywords for your own websites and competitors’ sites. You want to find the keywords with the highest traffic (most used) and incorporate these into your website’s content.
Internal Links
Build relevant links within your website to help link information. This includes linking between your blog and featured products and services, links between complimentary products and services, and reference links when content mentions a topic related to other pages or articles on your site. When possible and necessary, make keywords anchor text that links will lead to, so that users arrive right away to the information they need.
Utilize Local SEO
Most businesses deal locally, and even national or international businesses get a boost from local support. Include location information on your website and utilize keywords that will help local users find your website.
Title Tags and Meta Descriptions
Tags and meta descriptions are vital to your website’s SEO because they help search engines catalog your website and pages. Make sure that each page contains relevant tags and meta descriptions and that your meta descriptions give clear, concise information about your page.
Alt-Text
Make sure that every image on your page contains alt-text. Good alt-text will have three key properties:
- A full description of the picture is written in a way that a screen reader can easily understand and relay.
- Clear, concise, and non-ambiguous language.
- Strong keywords are placed organically in the descriptive text.
High Technical Standards
Websites with strong SEO meet high standards and are updated as those standards change. This can mean changing coding language, changing format or platforms, and even altering how content is presented. Meeting high standards also includes,
- Ensuring accessibility
- Mobile Optimization
- Fast load times
Are You Ready to Boost Your SEO?
Let Curis Digital help you build and strengthen your SEO. Contact us today to learn more about our digital marketing strategies for home care agencies.
