March 20, 2024

Does Social Media Marketing Work for Small Businesses?

We know that social media can boost the profile of large businesses. From reputation management to advertising, social media provides an excellent way for brands to reach a large number of consumers anywhere in the country. Did you know that you don’t have to be a large corporation with regional, national, or global reach to benefit from social media? Whether you’re a conglomerate or a mom-and-pop shop, social media has much to offer you. 

Build Awareness, Trust, and Credibility

No matter how large or small your company, your reputation is important. Social media offers you a place to highlight company successes and share your interests, knowledge, and expertise in your industry. If you maintain a blog for your website, share your posts on social media. Share local news stories that relate to your neighborhood or your industry. 

Connect with Potential Customers in Your Area

Social media is the perfect place for restaurants, bars, and entertainment venues to advertise upcoming events. Facebook has a feature that allows users to find events in their area, so creating a page and upcoming events is a perfect way for event-based companies to attract local customers. Other businesses can benefit from platforms like Facebook as well. Pages allow you to list your location as well as operating hours. That means when people are looking for local businesses in your industry, you’re more likely to show up in their search. 

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Increase Customer Loyalty

Why do people fly Delta or use AT&T even though both companies have had huge reputation drops with consumers over the years? One answer is social media. Both companies are known for responding to inquiries and complaints on social media, making it more likely that those customers will stay with them and use their services again. What works for large companies on a national scale can also work for small businesses locally. When you engage with people around you, they will respond and be loyal customers. In addition, you can use it to offer customers loyalty bonuses. 

Increase Your Website Traffic and Boost SEO

Local businesses still need a website to help people find them online and learn about their company. With the rise of e-commerce and pickup/delivery services, websites are more important than ever. Small businesses can use social media to help bring traffic to their websites. Both the increased traffic and the local settings for Facebook pages have another benefit as well: they boost SEO rankings. 

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Optimize Your Social Media Presence

Let Curis Digital help you build and strengthen your online presence. Contact us today to learn more about our digital marketing strategies for home care agencies.