June 15, 2021

6 Easy E-Commerce Marketing Strategies for Healthcare Businesses

The healthcare industry is a highly competitive industry when it comes to marketing products and services. This has been increased massively in the age of the internet, as many healthcare businesses can now market their products and services to a much wider audience. With so many healthcare providers out there, how do you make your business stand out from the rest? Here at Curis Digital, we’re going to share with you 6 easy marketing strategies for e-commerce that you can apply to your business for guaranteed success.

1. Include customer reviews on your product pages

Enabling potential customers to view customer reviews on your product pages builds trust. In fact, over 84% of people say they trust online reviews, which just goes to show how important they are for encouraging people to choose your business over so many others that might be offering the same products at similar prices. If your reviews are negative, you should seriously spend some time working on your business’s customer journey to ensure these hiccups are ironed out.

2. Offer space for guest articles

Most businesses have a blog, so what makes yours better than the competition? Guest articles are a great way to offer exclusive insight—often from an industry expert—at a low cost. You could have a doctor write an article about the effectiveness of a brand-new medicine you’re stocking, or about the different options for those suffering from type-2 diabetes. Whatever the topic, inviting a guest to write a guest article shows your business is in touch with current changes and topics in the industry while also being open to outside opinions.

3. Make use of content marketing

Content marketing offers customers something that they want in return for interest in your brand and your business. You may create eBooks, white papers, or reports that offer useful insight into the healthcare industry. The goal is not necessarily to sell products but to establish your business as a thought leader in the healthcare space. By doing this, customers will see your brand as trustworthy and knowledgeable about topics that affect them, which will ultimately lead to increased sales and conversions.

4. Make use of visual platforms

You may think there’s not much use for Instagram or Pinterest for healthcare businesses, but you’d be wrong! Social media trends have changed significantly in the short time social media has been around. Increasingly, customers use visual platforms such as Instagram, Pinterest, and TikTok, so these places are great for increasing the visibility of your brand and products. Try being creative with some graphics or short videos to reach people on these platforms. 

5. Utilize email marketing

Email marketing was one of the first forms of digital marketing, and it’s still one of the most effective—especially with tools such as Mailchimp. The great thing about email marketing is that emails can easily be personalized. Try sending out targeted emails to customers that have made purchases in the past or expressed an interest in certain products. You might be surprised at how effective it can be. Another great thing about email marketing is that it’s very cheap and easy to set up, so there’s no excuse for overlooking this one!

6. Make use of influencers

Influencers can have a huge impact on your business, but they don’t often come cheap. However, if you have a good idea about how to promote one of your products with an influencer, it could have a huge impact on your business. With healthcare becoming a more openly discussed topic on social media platforms, it may pay off to have an influencer promote your products and services—just make sure they appeal to the right target audience!

Marketing your products and services is tough, but with these 6 easy e-commerce marketing strategies, your business is sure to see an increase in interest and revenue. The great thing about them is that they’re all easy and cheap to implement, so there’s no reason not to try them out! If you’re looking for expert advice on marketing your healthcare business or would like professionals to manage your business’s digital marketing strategy, give us a call here at Curis Digital.