Google Advertising Services
That Fill Your Pipeline
With Qualified Leads
When a family needs care, their first move is a Google search. Make sure your agency is what they find.
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Paid Search Puts You in the Room When Decisions Get Made
Home care isn’t a considered purchase — it’s an urgent one. A family member types a few words into Google, looks at what’s on the first page, and picks up the phone. That moment is brief, high-stakes, and happens dozens of times a day in your market.
Curis Digital builds google advertising services strategies engineered specifically for home care and healthcare providers — putting your agency in front of the right people at the highest-intent moment of their search, across every service area you want to grow.
Our Google Ads Services
Search Campaign Strategy & Build
Before a single ad goes live, we map out your competitive landscape, identify the search terms your ideal clients actually use, and structure campaigns around the outcomes that matter most to your agency — qualified care inquiries, caregiver applications, or both. Every campaign is built with a clear goal, not just activity.
Conversion & Call Tracking
We implement end-to-end tracking so every inquiry — whether it comes through a form, a phone call, or a chat — is tied back to the specific campaign and keyword that generated it. Your reporting reflects real pipeline activity, not just traffic numbers.
Ad Copy That Converts
Clicks don't pay for care hours — conversations do. We write ad copy that addresses what families and referral sources are actually thinking when they search, communicating your agency's credibility and availability in the few seconds you have to make an impression.
Dedicated Landing Pages
A high-performing ad needs a high-performing destination. We develop and optimize landing pages built to match the intent behind each ad group — fast-loading, clear in their message, and structured to move a visitor from click to contact with as little friction as possible.
Google Ads Management Services
Active google ads management services are what separate a campaign that compounds over time from one that quietly burns budget. We manage bids, test ad variations, refine audience targeting, and eliminate non-converting spend on a continuous basis — keeping your cost per inquiry moving in the right direction month after month.
Remarketing
Most people who visit your site for the first time leave without reaching out. Remarketing keeps your agency visible to those visitors as they continue researching their options — reinforcing your credibility and giving them a clear path back to your contact page when they're ready to move forward.
Get a Clear Picture of Where Your Agency Stands in Paid Search
Free Google Ads audit for home care and healthcare providers.
We’ll analyze your current account performance — or benchmark your market from scratch if you’re not yet running ads — and walk you through a realistic view of the opportunity, the competitive environment, and what a well-structured campaign can achieve for your specific growth goals.
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How It Works
- We start with a thorough account and market audit — reviewing your current campaigns if they exist, analyzing what competitors are running, and identifying the keywords and geographies with the highest potential for your agency.
- We develop a campaign strategy aligned to your goals, budget, and service area — defining the right campaign structure, bidding approach, ad formats, and landing page framework before anything goes live.
- We build and launch all campaign components directly — search campaigns, ad copy, landing pages, conversion tracking, call tracking, and remarketing audiences — fully set up and ready to generate inquiries from day one.
- Every month, you receive a performance report covering spend, clicks, conversions, cost per inquiry, and the trajectory of your campaigns — giving you a clear line of sight between your investment and your agency’s growth.
Why Choose Curis Digital
Home Care Is All We Do in This Space
Running google ads for local businesses in healthcare requires more than platform fluency — it requires understanding how home care families search, what language earns their trust, and what compliance guardrails shape what you can and can't say in an ad. Our team works in this vertical every day, which means your campaigns benefit from years of accumulated, industry-specific performance data.
A Dedicated Google Ads Agency for Healthcare Providers
As a specialized google ads agency for home care and healthcare, we don't treat your account like a line item managed by a generalist. Your campaigns are handled by strategists who know the difference between a client inquiry keyword and a caregiver recruitment keyword — and who build accordingly.
You Always Know What Your Budget Is Doing
We connect campaign performance directly to inquiry volume, not just impressions or click-through rates. Every reporting conversation we have with you is grounded in the metrics that actually drive agency decisions: how many qualified people contacted you, what it cost to reach them, and where performance is heading.
Managed Accounts Outperform Set-and-Forget Campaigns
Google Ads rewards ongoing optimization. Quality scores improve with time and data, irrelevant traffic gets filtered out, and well-tested ad copy steadily raises conversion rates. Our management approach is built around the long arc — establishing a foundation in month one and making it stronger every month after.
Results We've Delivered for Home Care Agencies
These are the kinds of outcomes our home care and healthcare clients see when Google Ads is built and managed the right way.
3,200+
Qualified leads generated
Across home care and healthcare campaigns managed by Curis Digital
640+
New clients acquired
Converted from Google Ads–driven inquiries within the first 6 months
38%
Average reduction in cost per lead
Achieved through ongoing bid optimization and negative keyword management
4.8x
Average return on ad spend
Measured across active Google Ads accounts over a 12-month period
Every Day Without a Managed Campaign Is a Day Competitors Answer the Phone
Home care decisions happen fast, and the agencies that appear first in paid search capture a disproportionate share of those inquiries. Delayed visibility has a measurable cost.
Curis Digital works with home care agencies and healthcare providers across the United States to run google ads services that bring in consistent, qualified leads — not just traffic. If paid search is a gap in your current strategy, let’s close it.
Schedule ConsultationCommon Questions
Our google advertising services include campaign strategy, full account build, ongoing management, landing page optimization, conversion and call tracking, and monthly performance reporting. We handle everything — so your team doesn't need any prior Google Ads experience to see results.
The search behavior of families looking for care is driven by urgency and emotion, not comparison shopping. Campaigns need to be structured around high-intent keywords, tight geographic targeting, and ad messaging that builds immediate credibility — none of which translates directly from general advertising playbooks.
Budget requirements vary based on your market size, the competitiveness of your service area, and how aggressively you want to grow. We'll give you a market-specific picture of what it takes to be competitive — not a one-size-fits-all number that may over- or under-serve your goals.
We monitor account performance continuously and act on it — pausing keywords that don't convert, testing new ad copy, adjusting bids based on time-of-day and device performance, and refining landing page elements. Underperformance triggers action, not just a note in the monthly report.
Yes. We regularly structure accounts to run parallel goals — client inquiry campaigns and caregiver recruitment campaigns — with separate ad groups, landing pages, and conversion tracking for each objective. Both audiences use Google, and both can be reached effectively within the same account.
Well-structured campaigns typically generate their first qualified inquiries within the first few weeks of launch. Campaign-level performance continues to improve over the following months as conversion data accumulates and optimization decisions compound — but you won't be waiting indefinitely to see the pipeline move.
What Our Clients Say
We partnered with Curis Digital to enhance our agency's lead flow, boost our online presence, and optimize our digital marketing ROI. Their straightforward onboarding process allowed us to train our intake team effectively and refine our overall marketing strategy for our market. With Curis Digital's research and market knowledge, we have peace of mind, knowing they are consistently working in our best interest and striving for the success of our company.
- Sam K. Stay at Home Home Care
Curis Digital has been nothing short of extraordinary for our agency. With their guidance, we've executed cost-effective client acquisition campaigns across various platforms, and their lead automation process has revolutionized our digital marketing endeavors. Their creative content team works magic, and they are our unwavering ally in all things digital. We couldn't ask for a better partner!
- John F. AmeriBest Home Care
Curis Digital and their team have been instrumental in our agency's success. They strategically crafted a comprehensive marketing plan, revitalized our brand, and customized our CRM workflow for seamless intake department management. Their expertise has been invaluable throughout our journey.
- Arsen U. Sarah Care Home Care
The team at Curis Digital has revolutionized our approach to digital marketing, SEO, pay-per-click, and content generation. Thanks to their expertise, we now enjoy consistent creative outreach, resulting in a steady stream of recruitment and client leads. We're truly grateful for the transformation they've brought to our operations.
- Daniel - Inspire Home Care
We had been with another agency prior to Curis Digital, and the results were far from satisfying. Upon switching to Curis Digital, our pipeline of qualified leads skyrocketed. Their team not only designed a stellar new website but also optimized our social media channels and even handled the design and printing of our trade-show materials. We wholeheartedly recommend Curis Digital as your home care marketing partner.
- Roman U - TruCare home Care