Healthcare providers have increasingly used social media to engage with their customers over the past few years. Social media in healthcare has now become a staple part of marketing for healthcare practices, and this trend is set to continue in the future. To stay ahead of the competition, you’ll need to use all the tricks of the trade to implement the best social media marketing strategy for your healthcare business. Here at Curis Digital, we’ve selected 6 practical tips for social media success for healthcare businesses in 2021.
Your primary role as a healthcare provider is to offer healthcare services. But, your business will also be viewed by many patients as an authority on healthcare matters. Use this responsibility to benefit your patients (and potential new ones) by offering them insightful yet manageable healthcare information through social media.
Preventative care is an important part of healthcare, and you should share news on how to stop people from developing chronic health problems if you’re to be taken seriously. Social media is a great way to share this type of news and link to well-researched, reliable news stories. This will reinforce your position as a trustworthy healthcare brand.
The world of healthcare is always changing, and new breakthroughs and important events can really change things for your patients. Rather than relying on them to do their own research, why not use your social media presence to share information on new and exciting breakthroughs? Or offer a synopsis of important events such as medical conferences?
Your staff is the face of your business, so they should also have a role in your social media presence. Why not feature a monthly article about a different staff member at your practice and share the post on Facebook or LinkedIn? This helps your followers connect with your business on a more personal level.
Healthcare is primarily about caring for people, but your business is also a service that needs to demonstrate that it’s better than its competitors. Present your brand as caring, humorous, empathetic, and flexible to shine brighter than your competitors. Social media is a great way to do this, whether through posts on Facebook or videos on TikTok.
Once your social media presence is well established, you will be able to use comments, recommendations, and posts that endorse your business to your advantage. Celebrating this type of user-generated content is an easy and effective way to build your brand’s trustworthiness. Using social media, these types of posts can gain visibility to a large number of users, effectively giving your business a boost!
At Curis Digital, we understand that social media is one of the most effective ways to boost a business’s reputation and brand. Social media is also one of the most cost-effective ways of promoting your healthcare business and brand—especially once you build a good social media following. If you’re looking to improve your business’s standing with your customers and take your business to the next level with digital marketing, contact us here at Curis Digital. We are experts at helping healthcare businesses drive impressive results and profitability.