The global pandemic has highlighted the need for businesses to find alternative ways to maintain customer relationships, especially for those businesses that aren’t yet up to date with digital marketing channels. The home care and medical spa industries are good examples of businesses that traditionally rely on non-digital marketing opportunities but now need to adapt their marketing strategies to ensure customer communication is maintained. In this blog post, you’ll find out how promoting your home care agency or medical spa services on social media can benefit your business so you emerge stronger than ever before once the pandemic is over!
Happy customers leave great reviews, but this doesn’t help if you don’t share them with the world! Social media is the perfect place to share the positive reviews happy customers have left about your business for all the world to see. Platforms like Facebook, LinkedIn, and Twitter can let current customers and future customers know what your business has to offer, driving awareness of your services while building trust.
With social distancing and working from home orders in place, it’s more difficult to communicate with your customers and potential new customers than ever before. Social media platforms allow you to connect with your customers wherever they are. More importantly, social media enables your customers to contact you so they can ask any questions they may have without even picking up the phone.
You can also use social media to check up on customers during the pandemic or offer them tips and advice on how to stay safe. No other platform for digital marketing enables you to contact all of your clients so easily and also educate new customers on your services.
Increasing your social media presence isn’t just a stopgap for the pandemic—it will have long-lasting benefits for your business too. Almost all successful businesses utilize the benefits of social media marketing, so there’s no reason why it can also be beneficial for businesses in the home care or medical spa industries.
Many home care agencies and medical spas may presume that their target demographic doesn’t use social media, but this is quickly changing. More and more people over the age of 60 are using social media to keep in touch with their loved ones—especially during the pandemic. This trend is set to continue as social media becomes a platform used by people of all ages, not just the young. It is, therefore, important to ensure you increase your social media presence so you don’t get left behind in the digital age.
Home care agencies and medical spas will benefit greatly from increasing their social media presence both during and after the pandemic. It’s not only great for increasing engagement with current customers by offering them a place where they to ask questions and have them answered, but it’s also a place where you can attract new customers. As more and more people spend more time on social media platforms, they are fast becoming one of the most effective ways for companies to digitally advertise their services. Make sure you don’t miss out! Start building your social media presence today.
Here at Curis Digital, we are experts in digital marketing for healthcare practitioners. Our holistic approach to driving increased engagement for healthcare practices includes brand and strategy, website design, digital marketing, SEO, social media marketing, reputation management, graphic design, videography, and SEM/pay-per-click campaigns. This wide range of marketing expertise encompasses everything you could possibly need from a successful digital marketing agency. But we offer more than just marketing expertise. Our dedicated and friendly staff are with you every step of the way to ensure your digital marketing strategy is a success without the stress. This is what really sets us apart from the rest.
To set up a face to face meeting and discuss an estimate for your project, contact us on (215)396-3307 or fill in the contact form on our website.