2020 was a strange and difficult year for almost everyone around the world. But for healthcare providers, there hasn’t been a year like this in living memory. So what does 2021 have in store for marketing in the healthcare industry? Here’s our rundown of what to expect and look out for!
COVID-19 meant healthcare providers needed to provide socially distanced services via video links and other online platforms. The widespread introduction of this technology has proven to be popular with patients and is therefore likely to stay. For healthcare providers that want to succeed in the market, offering online consultations is a must. The future of healthcare will be more digital than ever before. Healthcare providers that invest in and promote this type of technology now, will lead the way in the future!
The changing regulations of the COVID-19 pandemic meant healthcare providers needed to improve their communication with both current and potential new patients. Now that patients have become accustomed to this new level of communication, healthcare providers will need to keep it up! Expect to see those providers that do so to be successful in 2021 while those that revert to poor communication will be left behind.
Almost all industries rely on online reviews to some degree, but this is about to become a major influence on healthcare providers too. Patients that have great experiences will leave positive reviews, while those that have bad experiences will often leave poor ones. With reputations being made and broken in online forums and review websites, this could have a major impact on your healthcare business. Make sure you leave every patient feeling happy and satisfied when they leave your place of business to keep your online reputation intact.
SEO (Search Engine Optimization) will become a key tactic for successful healthcare providers in 2021. This online marketing technique is already used in many industries but the healthcare industry has been a little late with implementing it. With SEO proving to be such a cost-effective way of promoting businesses, healthcare providers will need to implement SEO practices to ensure they keep their business thriving in the future.
Prescription medication by delivery is nothing new, but there are more and more companies now offering this service at lower costs. As healthcare providers look to offer their guests the whole package, we will start seeing healthcare practices signing up with medication delivery services to ensure patients can get all their needs in one place. This service is part of a larger growing trend in the industry for an increase inconvenience when it comes to healthcare.
The global pandemic has changed the way the healthcare industry works. For many healthcare providers, there are new and exciting trends they can expect to see in 2021 that will change the way their business reaches their patients. If you want to see your healthcare business succeed in 2021, contact us here at Curis Digital to see how we can help you reach more customers and improve your communication with the ones you already have.